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Featured Partner
Service Menu Article
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Active Delivery Center: CSI Booster
The Active Delivery Center is a talking, virtual presentation,
that ensures that everything that you want to say to a customer that just bought
a car, is quickly and thoroughly covered. The program can be designed to
operate on a local computer, or over the Internet.
Completely customized to your dealership, this often includes
 | A welcome message, or video clip from the owner or
general manager |
| Introductions to the Service department and personnel |
| A review of service hours, and special features of the
service department |
| The importance of maintenance |
| Setting the first service appointment |
| A review of the CSI questionnaire |
| anything else that should be covered with every
customer every time |
Classically it's introduced to a customer at the point of
sale, prior to going into F&I. This fills the typical time gap with useful
information, and helps the customer transition from 'thinking of buying a car'
to 'owner'. It can also be used at the point of delivery, if this better
suits a dealership sales method.
The point of sale sequence, typically goes like this:
| First, a customer buys or leases a car, and the
salesperson has them sign the worksheet or buyers order…whatever is used
to finalize the sale
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| Instead of leaving the customers by themselves, the
salesperson then physically moves them to a quiet desk or office in the
showroom, and introduces the customer to the Active Delivery system.
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| This talking computer program, through a combination of
video, voice and graphics will cover whatever a dealership wants to say to
every new owner. Typically programs are designed to run 6 - 8 minutes long
depending on what a dealership wants to accomplish. All programs are
customized to an individual dealership, with specific focus on any areas
that are a weakness in CSI for the dealership. This will typically cover
things like the service department introductions, the need for
maintenance, setting the first service appointment and a detailed review
of the manufacturer's CSI questionnaire…perfectly, the same way, every
time.
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| The sales person uses this time to take the deal
information into the F&I Manager, and gives the F&I Manager the few
minutes that they need to get ready for the customer
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| Once the Active Delivery program is finished, the sales
person will return to the customer, fill out the first service appointment
card and review the CSI questionnaire one more time
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| Generally within 15 minutes of the customer saying "yes
I'll buy the car", this section of the delivery sequence is finished, and
the salesperson then introduces the customer to the F&I Manger
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