All
presentations are a combination of voice and graphics that are largely designed
to help a customer see why they need a
particular product or service. More emphasis
is placed on primary products, and less time spent on secondary products.
Little
time is usually spent presenting the solution,
or discussing product benefits. Our
experience has shown that this is best done by the Business Manager.
The
Virtual Presentation, therefore, is used to get everything on the table, and
give the F&I Manager permission to talk about each item. This, of course, fits perfectly with a Menu
selling format, and encourages its use, every time, with every customer…for
maximum results.
Overall,
the Virtual F&I Presentation will:
Develop the
need for every product that is being presented
Present every
product every time to every customer
Place the
Business Manager in a position where they can ask for the order, every time, with
every customer
Improve CSI
with its fast, non-confrontational approach
All
presentations are customized for each dealership and the products that they
want to present. There are typically different presentations for finance, cash
and lease customers, as well as a difference between new and used
vehicles.
Typically
4-8 products are presented in a 4-6 minute timeframe.
Our
presentation sequences and implementation programs have been fine tuned for
decades. This ensures that your F&I Manager, the customer…and in fact the
F&I training company that a dealership may use…are all very comfortable
with the entire process. This means that
you don’t waste a lot of time with things that really don’t work.