We didn’t start with software
We started with Sales, F&I, and Fixed Ops behavior
Tools evolved after understanding what works
Beginning with sales and F&I presentation systems in the 1980s, Liqqid’s focus shifted decisively to Fixed Operations in the early 2000s as service departments became the long-term profit engine.
Since then, our programs have been used in dealerships of all sizes — across multiple brands — and refined through real-world implementation, not lab environments.
That history shows up in the details:
• Advisor-friendly workflows
• Plain-language service explanations
• Tools that work in busy service drives
• Support that respects how dealerships actually operate
We don’t chase trends. We build what works — and keep improving it.